Burger King

 

PAINTING WITH FIRE
Turning flame grilling to an artform.

 

INSIGHT & SOLUTION
Could Burger King create actual art with flames? Out of a collaboration with street
artist Yay Abe the “Art of Fire” came to life by creating a mural made with flames,
and special edition Big King packaging.

The whole process was documented and followed on social media. The mural was
revealed at a launch event in Braamfontein with a co-branded event at Sneakerlab.

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