Media Services

BrandReserve Co. (Global Media Services) is geared to becoming Africa’s largest digital media platform focused on amplifying African culture across the globe. We unlock cultural insights for brands, helping them understand an underrepresented consumer and audience base. We connect brands to consumers through our community-led approach, we unlock cultural insights in order to drive brand relevance. 

BrandReserve Co. is a global company built on local consumer insights, we offer a global point of view and execute with local relevance. From Johannesburg to Los Angeles, we contextualize the consumer/audience space for brand growth.

AMPLIFYING AFRICAN CULTURE + YOUTH CULTURE GLOBALLY.

Through our media business unit, we connect brands to an African audience across the diaspora and the continent.

OUR MEDIA BRANDS

Our mission is to amplify African culture to a global audience through bespoke brand programming and campaign amplification. Our mission is to help brands gain a better understanding of the African consumer and audience.

We have a portfolio of in-house media brands and acquired licenses/partnerships to media brands with a shared mission for African culture and global youth culture. We deliver high-impact content for audiences and bespoke brand programming for businesses.

THE DAILY CAPSULE

HYPEBEAST (AFRICA)

BETWEEN 10AND5

OUR COMMUNITY

CONSUMER COMMUNITY

Tapping into the fabric of the township, our community allows us to gain on-the-ground insight into the daily lives of consumers, allowing us to develop context-driven work for brands.

With access to a network of 3000, we collaborate with community through multiple context-driven methods such as category, brand, cultural and consumer insights.

AUDIENCE COMMUNITY

We represent a community that is equipped in cultural knowledge, engaging in conversations that drive multiple connections between African consumers. 

We collaborate with our community through multiple context-driven methods such as brand, cultural and consumer insights.

OUR ADVERTISING BRANDS

01
African Chop House
African Chop House was inspired by the sounds, smells, and visuals that surrounded us growing up in African homes.
02
Hypebeast
HYPEBEAST AFRICA is the #1 authority on youth culture in africa. african youth culture will be amplified through hypebeast across fashion, music, art, design, and lifestyle.
03
Between 10and5
10and5 is a digital publisher that showcases the best of the African creative industry.
04
Daily Capsule
Daily Capsule is focused on amplifying African culture on a global level with original compelling content.

Creative services

Our Creative Services team will craft bespoke campaigns designed to provide results for our clients through strategy, content production and experiential programming. We partner with GMS to provide the insights and market intelligence needed to deliver an organic and successful marketing and promotional strategy. Leveraging our market expertise, brand recognition and extensive network, we work to connect GMS with highly engaged audiences and emerging to top-level talent.

DELIVERABLES.
  • Sponsored Editorial Content
  • Video Production
  • Newsletter Marketing
  • Branded Content
  • Exclusive Interviews
SOCIAL MEDIA CAMPAIGN.
  • Social Media Strategy
  • Digital Campaign Roll Out
  • Influencer Integration
  • Audience Product Seeding
  • Advertising
STRATEGIC PLANNING.
  • Brand Partnerships
  • Collaborations
  • Culture Council
  • Product Seeding
  • Product Strategy
EXPERIENTIAL.
  • Livestream Event Production
  • Listening Parties
  • Concerts
  • Influencer Events
  • Influencer Events
  • Film Screenings
  • Sneaker Launches/Exchanges

Advertising

70% of the Sub-Saharan population is under the age of 30 years old. Africa has the biggest population of youth.

Africa isn’t a country but a whole continent full of rich and diverse countries. With over 54 countries, the tapestry of youth culture expands across the continent. GMS content will spread across the North, East, South, And West of the Continent. South Africa will serve as the HQ of GMS.

Contact Us 05

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