Using a combination of strategy and creativity, we use storytelling to express how a brand and its accompanying programs should exists within the relevant markets.

The action of scaling reach, frequency, and impact for a brands messaging using different communication channels, such as digital media, editorials and other custom programs. We achieve this by scaling access to creativity, data, and content that accurately portrays the African consumer. We’ve also acquired an interest and partnered with companies that operate with a shared mission.

We unlock cultural insights for brands, helping them understand an under-represented consumer and audience base. We connect brands to consumers through our community-led approach, we unlock cultural and category insights in order to drive brand relevance. Utilising ASKSoweto we provide Always-on consumer insights, audience data and community engagement for both agencies and businesses.